Advertising Campaign 2008: MTA. The partner you need.
The logic behind the new creative subjects is the reinforcement of the message sent by the previous campaign – while the Group was then defined as the "right partner", it is now focusing on the aspect of the "need" to rely on the Automotive world's best partner, on MTA.
These concepts of "bond" and "necessity" were those sent out by new 2008 Campaign thanks to several original creative choices – the images, in fact, show several symbiotic bonds found in nature, such as, for example, the clownfish and the anemone or the panda and bamboo, offering an analogy with the relationship between car makers and MTA as a parts supplier. In addition to providing proper communication of the concept and contributing a pleasant and curious picture, the choice of these subjects from outside the Automotive world has allowed MTA to acquire greater visibility in sector publications for which the new campaign is targeted and clearly distinguish itself from its current competitors.